- To use music as a portal to the human heart to educate, inform and inspire by transforming fear into compassionate action.
- To support and give voice to individuals and communities who have been marginalized.
- To amplify the messages of our collaborator organizations.
- To dramatically increase individual and collective engagement with existing solutions.
- To achieve a global reach for our message, through live concerts and a full spectrum of media (film, podcasts, press) and distribution channels (social media and digital platforms).
- Win a Grammy!