the outreach campaign
The outreach campaign begins with offering “Open Your Voice” workshops to communities that are often overlooked or compromised. The workshops are allied with effective, non-profit, problem-solving organizations, and through deep listening and learning, the process helps close the gap of separation.
In the making of this album, she has reached out to thought leaders, activists, social justice organizations and those they serve to guide in the writing process. She did this through leading workshops, engaging in personal conversations and interviews, touring facilities, and co-writing with leaders of organizations and those they serve. This process is important to Rebecca, to ensure she is fully representing the people who are living at the center of these challenges and allowing their voices to be heard through her writing. She has chosen organizations that have a clear commitment and extended track record of positive impact within the communities they serve.
The songs are written in the participant’s voices to bring the voice of the voiceless to the mainstream. Through the authenticity and depth of these voices audiences are moved to actionable solutions to create real change.
Rebecca has chosen organizations that have a clear commitment and extended track record of positive impact within the communities they serve:
- Homelessness: Boulder Homeless Shelter
- Prisons: Colorado Corrections and ARI (Authentic Relating International)
- New Thought: NYT Bestselling Author Katie Hendricks (Foundation of Conscious Living)
- Spiritual Life: Zen Master Roshi Reta Lawler
- Refugees: IRC International Rescue Committee (Serving Youth Asylum Seekers)
- Nature conservation: National Marine Sanctuary Foundation
- Women’s Empowerment: Suzy Batiz, CEO Poo-Pourri & Supernatural, Forbes List of America’s Richest Self-Made Women
With an international marketing and networking scope, the campaign covers press, social media, radio, and film. The campaign fully attends to the songs and their purpose of transformation by connecting them to the world. The campaign will also assure the promotional requirements and high visibility of excellence of a Grammy-caliber album.
The campaign includes an agency that has the reach to broadcast the songs and the performances to a world-wide audience. A masterful support team drives Sanctuary's message to the global stage, with the focus and placement that allows the songs to best serve their purpose of healing and awakening.